Busy Roll

Background

LCI Brands offers comprehensive travel and outdoor products programs, as well as completely customizable branded products and private label/OEM programs. Busy Roll kids travel activity center is the perfect companion when traveling with little ones.

My Role: Product Designer (Industrial Design)

The Outcomes

  • We introduced a travel-compliant kids travel activity center that encourages play while alleviating (some) stress and frustration for parents on the go.

The Problem

  • Create an intervention for parents that could keep their child(ren) entertained while traveling. 

What is a Busy Bag?  

Made popular by parental blogs and Pinterest, “Busy Bags” are DIY packable bags or containers filled with education and sensory activities. They are arranged by parents with the intention of keeping their children entertained while traveling.

The Opportunity

Given the DIY nature, most busy bags are usually stored in zip lock bags and pencil pouches. The more extreme solution being activity trays or desks.

Based on what’s currently used on the market, we found a space for us to provide a solution that could properly contain these activities in addition to relieving the stress of a parent traveling with their child(ren)

Goals:

Configure.png

Customizable

File.png

Easy + Organized

Money.png

Affordable

The Busy Roll

Removable TSA-Approved Bags

Comes with two removable TSA-approved bags to organize and arrange activities.

Detachable Play Mat

Busy Roll also comes with a detachable, wipeable play mat. The mat inspires creativity while providing a clean, safe surface for kids. It’s sized to fit most air plane trays and converts into a tray to keep play items contained.

Available online now!