Employee Purchasing Program
Background
CDW is a fortune 500 company that provides IT solutions for business, education, government, and healthcare professionals. The Employee Purchase Program (EPP) is a free service that provides a method for CDW customers to extend their organization discount to their employees for their personal purchases.
My Role: UX Designer, UX Researcher, Product Strategy, Accessibility Specialist
The Outcomes
Gave time back to account managers by enabling customers to self-serve online, generating a revenue increase of 4% and an increase of account activations of 64%.
Enhanced a service that helps customers with the transition to working from home by providing access to reliable tech and professional experts.
Brought awareness to an easy, free perk for our customer’s employees.
The Problem
Backend order routing issues caused end-use purchasers to lose their discount and AMs to lose time tracking and reassigning orders.
Inefficient onboarding caused the organization administrators to not refer purchasers properly.
Lack of program awareness for all intended audiences: administrators, end-use purchasers, and the seller.
