Corona Digital Immersive Engagement

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Background

Upshot is a full-service creative agency. As part of a proposition for the phase 2 launch of Coronausa.com, we wanted to inspire customers to dive deeper into the Corona world and lifestyle. During my time as a digital intern at Upshot, I served as the UX/UI designer on a team with a graphic designer, media analyst, copywriter, and a account manager.

My Role: UX Designer, Project Manager

The Outcome

  • We created a buzz-worthy experience on CoronaUsa.com that drives engagement and relevancy with our audience while encouraging new and current customers to dig deeper into the Corona world.  

The Problem

  • Corona currently has a more overt connection to summer, we wanted to uplift the brand to be top of mind for their customers year round.

Corona is all about saber vivir, or "knowing how to live"